Saturday, November 30, 2019

What Do Frank and Rita Learn from Each Other Essay Example

What Do Frank and Rita Learn from Each Other Paper I think education is a part of life that everybody goes through. Its how the world gains knowledge and everybody deserves to have a proper education, which involves going to a school and learning different subjects in a classroom with a teacher. My view of education does seem to differ to Russells definition. His definition of education seems to be a way to differentiate the social classes of the world. A chance for the posh people to show how superior they are to the lower class. He is implying that anyone that is poor cannot have had an education. This does seem to be true according to the play but maybe Russell was not picturing reality when he wrote Educating Rita. His definition of education is not apparent in the reality that I live in so I cannot identify with him. To me, education is and always will be the gaining of knowledge, being taught and finding out about life. Our first impressions of Frank are rather negative, it is clear that he has a drinking problem and is obviously dissatisfied with his life. We learn from him that he is divorced and his present relationship is not an idealistic one. We will write a custom essay sample on What Do Frank and Rita Learn from Each Other specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What Do Frank and Rita Learn from Each Other specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What Do Frank and Rita Learn from Each Other specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He is quite disrespectful and longs to have more free time to sit in the pub and drink. Examples of these are things like, Strange hours for this Open University thing. They expect us to teach when the pubs are open. (1. i) Jubilantly he moves to the Dickens section and pulls out a pile of books to reveal a bottle of whisky (1. i) These examples show how he relies on his drinking and would rather be at the pub than anything else. Our first impressions of Rita differ quite significantly to those of Frank; her use of language is coarse and does not have the ability to express literary concepts on anything but a basic level. Things that dont really matter like wearing the right types of clothing and the right type of wine preoccupy her. Thats a nice picture Its very erotic Theres no suppose about it. Look at those tits. (1. i) Ritas language here shows how direct and naive she is. Most people would not come straight out and say something like that but she does not see the vulgarity of the way she speaks. At first Frank does not want to teach Rita, he tries to stop her from coming to him for tutoring. Go back to what you do like and stop wasting my time. You go out and buy yourself a new dress and Ill go to the pub. (1. ii) This proves how Frank sees Rita as a waste of time and does not want to teach her. Rita has exactly the opposite reaction to Frank, when he tries get rid of her she becomes adamant about the fact the he is her tutor. This is because she likes him and what he does; she feels she can learn a great deal from him because of the social class he is in. She also does genuinely like him for his personality, which makes here even more determined to stay. Wait a minute, listen to me. Listen: Im on this course, you are my teacher an youre gonna bleedin well teach me Youre my tutor. I dont want another tutor. (1. ii) She is not going to leave him because she definitely wants him as a tutor. The first major learning point for Frank is accepting Rita and finding out that there is more to life then literature and poetry and his mind is opened by Rita and becomes less of a literary snob. He also later on tried to dissuade Rita from becoming so literate in what she has learned because Frank sees it as a turn for the worst for her. Rita also begins to learn things from Frank; the first major learning point she took was that to be able to get the education she wants she needs to change her colloquial dialect to a more formal language. This helps her become able to stress her point within an essay, by impressing an examiner rather than using a vulgar language. F: No, Erm assonance. Well, its a form of rhyme. Whats a whats an example erm -? Do you know Yeats? R: The wine lodge? F: Yeats the poet. (1. i) R: It was crap. F: What? R: I thought it was crap! F: Crap? And who are you citing in support of your thesis, F. R. Leavis? R: No. Me! F: What have I just said? Me is subjective. (1. ii) Along the way Frank and Rita learn a lot more from each other. The next point Frank learns is that education can quash a person. He realises or thinks that if Rita is successful in learning everything (which is what she wanted in the beginning) then it will spoil what is so special about Rita. For instance the way she just comes out with things, says what is exactly on her mind, she will start to say less about what she thinks, try and make it into a more posh point of view. Frank may even be scared that Rita will become a literary snob like he was in the beginning. F: (appealingly) Rita, stop it! R: But Frank, I have to persevere in order that I shall. F: Rita! Just be yourself. R: I am being myself. (2. ii) Rita is also learning along with Frank. But she learns that to cope with having an education and being exposed to all these literate, upper class people she needs to change the way she talks, in accent and the vocabulary she uses. Although this may not actually be correct, she does learn it and perseveres with changing the way she dresses. She feels she no longer fits in with the people around her and quits her job, because the conversation lacks somewhat in education. She feels she needs to change the people that are around her and then try to fit in with the new people she has become acquainted to. R: Thats why I couldnt stand being in a hairdressers any longer; boring irrelevant detail all the time, on and on Well, Im sorry but Ive had enough of that. I dont wanna talk about irrelevant rubbish anymore. F: And what do you talk about in your bistro? R: Everything We talk about whats important, Frank, and we leave out the boring details for those who want them (2. iv) Frank has learned a lot from Rita throughout this play, and I think the most important point he has learned is, it doesnt matter who you are or where you live, everybody deserves an education, and it can change you for the worst. It doesnt make you a better person or more superior to anyone else, you are just the same apart from having a larger vocabulary. In the end, everyone comes down to the same thing, has the same needs and longs for the same things! F: Oh Ive done a fine job on you havent I This this clever, pyrotechnical pile of self-conscious allusion is worthless, talentless, shit and could be recognized as such by anyone with a shred of common sense Oh, I dont expect you to believe me, Rita; you recognize the hallmark of literature now, dont you? I think that the most important point that Rita learned in this play is that you have a choice in life. You dont have to be stuck in somewhere you dont want to be. You can change your life to how you want it to be. Although it might not be what you expect, it ends up how you wanted it to be and that is your own choice. R: It might be worthless in the end. But I had a choice. I chose, me. Because of what youd given me. I had a choice. (2. vii) I do think that Frank and Rita benefit from having a relationship with each other. They both open their eyes to how they each live, and learn to accept things that has contradicted points that they thought were true their whole life. Frank manages to stop drinking, nearly and Rita is where she wants to be in life. They helped each other get to that stage and although Frank still relies on Rita to be there she does not actually need him anymore. A final benefit that Frank receives is quite comical; a haircut. This is great because it finishes off the play with a light note. I think that Russell is trying to show that in his play Frank and Rita learn exactly the same thing, people are all the same, and most of the things you know will end up being useless and empty. They both learn this in a different way. Rita becomes educated, and learns that it is not up to what it is made out to be and Frank learns this by meeting Rita, the lower class girl. If you base your life around literature completely you will end up being a very dull person with an empty life.

Tuesday, November 26, 2019

How to conduct a case study Essays

How to conduct a case study Essays How to conduct a case study Essay How to conduct a case study Essay How to conduct a case study Loop Patriarchy Purpose of a case study The purpose of a case study is to provide a more thorough analysis of a situation or case (often the story of an individual) which will reveal interesting information to the reader. Often they are used in social development to describe a persons life. Case studies often accompany reports, to give flesh to written reports. Know why you are conducting this interview. To what end will you ask questions? Ethical considerations The person to be interviewed must be respected. She must understand why you ant to speak to her and what use you will put what she says. You must explain who you are, who you work for, why you want to speak to her. Respect her dignity. Case studies must avoid exploitation. Similarly, they must avoid sensationalism. You must also avoid reporting any claim that is far-fetched, or which could cause conflict between her and her family and community. Be aware that poverty is often associated with disenfranchisement. Do not abuse her powerlessness for your own ends. Make sure you use an interpreter if you do not speak her language. If you do, you must ensure the interpreter is trained, and does not put words into the respondents mouth, or censor her or encourage her to say things she otherwise would not have. Will you take photographs? Will you ask permission? What will you do if permission is refused? How will you deal with the power imbalance between you and her? What will you do with the photographs? Will you give her a copy? How will this be arranged? Location busy with child care or other household duties. If it is done elsewhere, ensure her inform so that she may feel composed and not intimidated. Steps to Writing the Case Study 1. Know the subject or project. Be sure you know where she fits in. If she is a beneficiary, be sure you know of what. 2. Know her name. Be courteous and good mannered. Dress as if you respect her. 3. Arrive on time. Ask permission before taking photos 4. Explain how the study will be done. 5. Avoid the gathering of crowds. Well intended curiosity on the part of neighbors may be upsetting or embarrassing, and may cause her not to speak or not to reveal ere true feelings. . Decide if you will use anonymity. Discuss this with her. If you do agree, keep your promise. 7. Take notes. Check them with her when you are finished. Where you are quoting, use quotation marks. Avoid unnecessary descriptions of poverty that might humiliate she was dressed in rags, etc. Writing the report 1. Use a snappy attracting title if you can think of one. Catch the readers attention. Consider your audience carefully. 2. Try to keep your report to one page. This means that each word must count. 3. Your analysis should locate the womans words and circumstances within the wider situation. Her story should therefore be illustrative. Your report can therefore draw on project reports, or the findings of research. If you do use reports or research they should be quoted and referenced. 4. Depending on the context, consider using the problem solution benefit flow, explaining how our work addresses the problem and what benefits accrue from our intervention. Dont exaggerate. Dont underestimate the knowledge of the reader.

Friday, November 22, 2019

Basic Strategies Used To Respond To Uncertainty Management Essay

Basic Strategies Used To Respond To Uncertainty Management Essay Nestle is the worlds leading nutrition, health, wellness company. The headquarter of Nestle company is located in Vevey, Switzerland. That is in 1866, there was a first European condensed milk factory opened in Cham, Switzerland. The name of the company is Anglo-Swiss Condensed Milk Company which established by brothers George Page and Chatles Page. After that year, the founder of Nestlà ©, Henri Nestle, a German pharmacist, developed a combination of cow’s milk, wheat flour and sugar, which name as Farine Lactee. The launched of Farine Lactee had become the largest competitor of Anglo-Swiss Condensed Milk Company. In 1905, Nestlà © merged with Anglo-Swiss Condensed Milk Company after a couple of decades as fierce competitors to form the Nestlà © and Anglo-Swiss Condensed Milk Company. In 1929, the chocolate company Peter, Cailler , Kohler Chocolats Suisses S.A. joined Nestlà ©. And in 1947, Nestlà © change its name to Nestlà © Alimentana S.A after merged with Maggi, a well-known manufacturer of seasonings and soups. In 1974, Nestlà © for the first time diversified outside the food industry and they become a major shareholder in LO’real, one of the world’s leading maker of cosmetic products. And then finally, the last name change that the company would endure was in 1977, where it adopted the name Nestlà © S.A. The first product that launched by Nestlà © is Farine Lactee Nestlà ©, a combination of cow’s milk, wheat flour and sugar. Farine Lactee was launched by Henri Nestle in 1867 and it was supported by the public. After that, Nestlà © also launched Milo in 1934. Milo is a chocolate and malt powder which is mixed with hot or cold water to produce a beverage and it is developed by Thomas Mayne in Sdyney, Australia. After the launched of Milo, another product launched by Nestlà © that famous among the world which is Nescafe. Nescafe is a powdered coffee that was introduced in Switzerland on April 1, 1938 after being deve loped for seven or eight years by Max Morgenthaler and Vernon Chapman. Another product that pull Nestlà © toward success is Nestlà © Pure Life, a bottled mineral water that launched in 1998. The smart strategy of Nestlà © had bring them toward the road of success. In 2012, Nestlà © has around 8,000 brands on the market included coffee, bottled water, milkshakes and other beverages, breakfast cereals, infant foods, performance and healthcare nutrition, seasonings, soups and sauces, frozen and refrigerated foods, and pet food. Organizational chart Planning and Strategic Management Basic strategies used to respond to uncertainty Nestlà © is a company that mainly act as a prospector while responding to uncertainty. Prospectors focus on developing new products or services and in seeking out new markets, rather than waiting for things to happen. Nestlà © had create many brands and many different types of products to satisfy consumers’ needs and wants. The table below showed t he list of product of Nestlà ©. Types of Products Brand Baby foods Cerelac, Gerber, Gerber Graduates, NaturNes, Nestum Bottled water Nestlà © Pure Life, Perrier, Poland Spring, S.Pellegrino Cereals Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness, Nesquik Cereal Chocolate & confectionery Aero, Butterfinger, Cailler, Crunch, Kit Kat, Orion, Smarties, Wonka

Wednesday, November 20, 2019

The conduct of modern business will improve if more high level jobs Essay

The conduct of modern business will improve if more high level jobs are gven to women - Essay Example ore gender equal work environment, it is still the case that it is the men who are dominating the workplace, in particular, the higher level positions. Nonetheless, women’s capacity in the workplace should not be overlooked because they can do the same as men in the conduct of business. In fact, women have showed their competitiveness in the field of business (Lowrey, 2006; Evans, 2008). In this regard, this paper shall delve on establishing why the presence of women in high level jobs improves the conduct of modern business. According to Lowrey (2006), there are more women than men participating in the labor force of professional occupations including professional, financial, management and business professions. Nonetheless, even if this is the case, gender inequality remains in this male-dominated society in which we live. The reality is that more men occupy the top management positions in companies than women (Desvaux, Devillard-Hollinger, & Baumgarten, 2007; Desvaux, Devillard, & Sancier-Sultan, 2010). Even if it is the case that the number of female graduates from the university has increased, still it would not close the gender gap in the management functions (Desvaux et al., 2007). Competence is not an issue because women can do the same as men in the field of business. As a matter of fact, success in business is not a concern if it is the women who handle it. If high proportion of women occupy the top management positions in companies, the conduct of modern business may perform even better (Desvaux et al., 2007; Desvaux et al., 2010). Desvaux et al. (2007) and Desvaux et al. (2010) found out in their studies that the presence of women positively affects the excellent performance of organizations. The companies with more women representing the top management levels are observed to be the businesses which have better performance at the financial level. The companies which perform at their best are those who are most strongly represented by women at the

Tuesday, November 19, 2019

Tort of law Essay Example | Topics and Well Written Essays - 1500 words

Tort of law - Essay Example Section 1 of Compensation Act reaffirms the present common law, and it should be noted that it was not meant to transform the law but to only to transform the perception among the public mind. (Lunney & Oliphant2008:178). Under English common law, an action for infringement of statutory duty can be initiated if an individual has suffered damage due to a breach of a statute and can initiate an action in tort as regards to such damages. In such cases, the claimant has to establish that the defendant had failed to carry out his legal duty in this regard. Thus, there is no necessity to prove whether such breach of duty was either negligent or intentional. It is to be noted that in Couch v Steel1, it was held that whenever there is an infringement of a law provision which resulted in damage to an individual interest, a right of action can be initiated under tort. However in Groves v Lord Winborne 2 and in Atkinson v New Castle and Gateshead Waterworks Co 3 which were the leading nineteent h century cases which strikingly barred the ambit of the tort, and demanded that any individual claim for infringement of statutory obligation must first prove that the legislature had an intent that an infringement of such individual’s interest or right should be tortuous. Lord Denning MR in Ex p Island Records Ltd held that if a private right is being hindered with by a criminal act, thereby resulting in a special damage over and above the generality of the public, then, under such scenarios, such individual can approach the court as a private individual and prey that his private rights should be safeguarded. (Murphy & Street 2007: 492). In establishing the standard of care, the courts will also look into any pertinent social utility linked with the defendant’s conduct. This includes fortitude of the general public interest so that issues other than just in dispute between the defendant and the claimant may be taken into account in evaluating the standard of care nee d of the defendant. (Murphy & Street 2007: 101). However, now, the English courts are giving due importance to the social utility of would be respondent activities, which have been now given statutory force. The section 1 of the Compensation Act 2006 now provides that where a court is judging a claim of negligence, it will, in establishing the needed standard care, â€Å"have a conscience to whether there is a need to take those actions which are required to meet that standard might be a) bar a proposed activity from being perused at all, to a specific magnitude or in a specific way, or b) dissuade such individuals from perusing such activities in relation to such desirable activity.† (Murphy & Street 2007: 102). In Anns v. Merton London Borough Council4, the plaintiffs were the lessees of a group of flats owned by the defendant. The lessees subsequently discovered that the flats were constructed with inadequate foundations. In this case , the House of Lords confirmed the fin dings of the Court of Appeals that plaintiffs could initiate an action against the defendants for the cost of repairing the foundations.( Christie 2000:123). In Stovin v Wise5 , it was held that even where the administrators have entered into some type of action to prevent the third party, and if they carelessly skip some probable â€Å"

Saturday, November 16, 2019

Personal life Essay Example for Free

Personal life Essay Dance; a body of expression, a medium of communication, happiness and love. Dance is my passion. I am a trained Bharata Natyam dancer. I am proud to be an Indian because of its rich culture and heritage. In Bharata Natyam Bha i. e Bhaava (expression), Ra i. e Ragha (rhythm) and Ta i. e Taal (beat) are the basic components of a dance. There are seven different classical dance forms in india – Bharata Natyam, Kuchipudi, Kathakali, Odissi, Mohiniattam, Manipuri and Kathak. I am blessed to be a part of this culture. It is my mother who developed this art in me. I have also learnt other dance forms such as Western and Folk. It is through dance that I find inner peace and true happiness. This art form gave me beautiful opportunities. I have represented my country in Dubai, France and Finland International festivals. Being a part of these festivals made me realize even if we have language barrier the language of dance bridged the gap between us. I’ve explored many cultures, their way of living, their way of life through this art. Dance needs no interpretation. Dance is also one of the strongest medium to pass a message. I believe one must use this art for a good cause. Famous dancers such as Hema Malini, Helen, Vayjantimala, Shri Gopal Krishna, Smt Rukhmani Devi, Shri Birju Maharaj are respected for their contribution. Dance taught me to correct myself. It has developed in me the ability of working towards excellence. I’ve acquired certain skills from this art which I believe are my competencies as a manger such as confidence, self-presentation, and an ability to cope with criticism and learn from it. As a performer I have an open mind and the ability to move beyond boundaries and experiment with different ideas. Every human being has a purpose for his existence. I believe my purpose is to spread love and happiness and do my bit for the society. I wish to make my parents proud. I wish to make this world a better place in my own little way. I wish to stay in your hearts forever!!

Thursday, November 14, 2019

Foreshadowing and Flashbacks in F. Scott Fitzgerald’s The Great Gatsby :: Great Gatsby Essays

     Ã‚  Ã‚   In Fitzgerald’s timeless novel The Great Gatsby, the writing techniques of foreshadowing and flashbacks are carefully used to enhance and   strengthen the story.     " 'Suppose you met somebody just as careless as yourself.'   'I hope I never will,' she [Jordan] answered.   'I hate careless people.   That's why I like you.' " (Fitzgerald, pg. 63)   Jordan is explaining to Nick how she is able to drive badly as long as everyone else drives carefully.   This quote represents the writing technique of   foreshadowing, which is being used in one of its finest form.   Fitzgerald is foreshadowing to chapter seven where Daisy kills Myrtle Wilson because of her reckless driving.   Fitzgerald uses foreshadowing to strengthen the plot of his book.   In chapter nine, Nick begins to recall the past and relive his old memories.   His must relieve his lingering thoughts of the past.   During the chapter, Nick uses a flashback to tell about Gatsby's funeral for the readers to know what happen the day Gatsby was shot.   Flashback in The Great Gatsby also helps to give the reader background information about the characters.   In The Great Gatsby, the structure of the novel is influenced by foreshadowing and flashback.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fitzgerald utilizes foreshadowing to the best of its ability to help organize the novel.   "Luckily the clock took this moment to tilt dangerously at the pressure of his head, whereupon he turned and caught it with trembling fingers and set it back in place. 'I'm sorry about the clock,' he said.   'It's an old clock,' I told him idiotically." (Fitzgerald, pg. 92)   This quote is the first use of foreshadowing which is in chapter five.   It pertains to all of the trouble Gatsby causes as he tries to win Daisy back.   The past is represented by the clock and how Gatsby wants to repeat it with Daisy.   (Eble, pg. 963) This quote foreshadows to the end of the novel when Nick is left to tell the story of the dreamer whose dreams were corrupted.   (Eble, pg. 963) "they smashed up things and creatures and then retreated back into their money or their vast carelessness or whatever it was that kept them together, and let other people clean up the mess they had made." (Fitzgerald, pg. 188)   In chapter

Monday, November 11, 2019

Database Architecture

Database systems are a way to collect and store large amounts of data. Essentially, database are electronic filing systems that store raw data to be later retrieved as useable information (Skillport, ). Using such a tool simplifies the filing and storage of all sorts of information used by businesses today. A common type of database is a customer/inventory database. Different tables store customer information, past customer orders, inventory counts and distributor information and then this information can be cross-referenced for following inventory pathways.For example, the customer table will have a primary key which is individual for each customer. This key can then be referenced by the customer order table which maintains order history for all customers. The products table can use the same process to access inventory counts and/or supplier information. All of this data is stored separately, but used in different ways. It’s more efficient and more secure than a normal filing system. According to Wingenious (2005),â€Å"The database architecture is the set of specifications, rules, and processes that dictate how data is stored in a database and how data is accessed by components of a system. It includes data types, relationships, and naming conventions. The database architecture describes the organization of all database objects and how they work together. It affects integrity, reliability, scalability, and performance. The database architecture involves anything that defines the nature of the data, the structure of the data, or how the data flows† (Introduction).Depending on the type of architecture you need, there are many choices in software for your Database Management System (DBMS). For small businesses where fewer than 50 users need to access the database and where data can be stored at a centralized location, the best choice would be Microsoft Access. The program has an easy-to-use GUI interface and for designing tables within the database (Coronel, Morris, & Rob, 2013). For a larger businesses, or businesses where more than 50 users would need to access the database at the same time, a DBMS with more features is recommended.These DBMS programs usually also have the option to have data stored at and accessed from more than one location, or a distributed database Microsoft SQL Server allows multiple users to access its databases and can even be accessed from more than one location (Coronel, Morris, & Rob, 2013). Using Microsoft SQL Server Express, it is even possible for data to be stored locally until the network can access the main server through the network, should network outages become a problem. With this tool, even with the servers go down, users can still input work locally and access the local entries .Jack Henry & Associates uses Microsoft SQL for some rather advanced databases. Financial institutions use their software to enter and access large amounts financial information, particularly transit items such as checks, draft slips and return items. These are worked at each branch then host exported into an AS/400 system to post to individual accounts. The same information is also sent to another SQL database where files are imported and exported to the Federal Reserve Bank or other financial institutions.Many of our clients are small institutions where there are fewer than 50 users and only one location. While these clients could use the smaller DBMS, such as Microsoft Access, there are larger clients to consider as well, who have more than 50 users on the system and significant amounts of data collected and transmitted to multiple locations, a larger DBMS is required. Previously, the databases were stored only on the main server, however the newer versions of the software we use require distributed databases, by means of Microsoft SQL Server Express.

Saturday, November 9, 2019

Philippine Culture and Filipino Essay

Understanding the Filipino Values and Culture To a person who is not familiar or aware ot the Philippine culture, understanding Filipinos is like playing a game one has never played before and of which the rules have not been explained very well. understanding the values of Filipinos pose a challenge, to enjoy the game without missing the Joys and fun of like living in the Philippines. A stranger or foreigner who has a knowledge of or exposure to the Filipino societys customs, etiquette, and manners, is less likely to experience intense culture shock. The Philippine Islands and Filipino Profile: The Phlllpplnes Is composed of 7,107 Islands with a total land area of 296,912 square kilometers (1. 6 kilometers equal 1 mile). This makes it a little larger than the British Isles and a little smaller than Japan. Its land area Is eight times larger than Taiwan, 213 the size ot either Thailand or spaln, but less than 1/30 ot the size ot the united States or Mainland China. The country is bounded on the west by the China Sea, on the east by the Pacific Ocean, and on the south by the Celebes Sea. It lies a little above the equator and is 965 kilometers (600 miles) off the southeast coast of the Asian mainland. It Is about 160 kilometers (100 miles) below Taiwan, and 24 kilometers above Borneo. Just being above the equator. puts the Philippines in the typhoon belt. The two pronounced seasons in the Philippines are the rainy months from June to October and the dry months from November to May. In between these seasons come a number of typhoons that hit the country yearly. The Philippines has a population of more than 50 million. The population of the country is rather unevenly distributed on the larger islands due to livelihood opportunities, social and economic organizations and historical factors. Its biggest islands In addition to the three (3) main islands (Luzon, Visayas and Mindanao) are Mindoro, Samar, Panay, Cebu, Palawan, Leyte, Bohol and Masbate. Its largest cities are Manila, Quezon, Davao and Cebu. The Philippine population Is characterized by an almost equal number of males and females. ot Flllplnos are below 15 years of age. Literacy stands at 82. 9 percent. The Philippines has for its languages Pilipino, English and Spanish; it has 87 different major dialects. English is widely spoken; In fact, this country is the third largest English-speaking nation In the world. Philippines is the first democratic country in Asia. Welcome to the Philippines! Welcome to this country of warm smiles and vivacious people. Getting to know the Filipinos is easy enough. If you speak English, you will find that most of the Filipinos speak the language; and what’s more, they are only too happy to make your acquaintance in English. Even if you don’t, the Filipino is so outgoing by nature that making friends out of total strangers or chance acquaintances is simply being in character. The Filipinos are a happy blend of several races, basically Malay with Chinese, Spanish, Indian and American admixtures. Their values and ways of life were shaped by several, sometimes conflicting cultures and the resulting blend is what makes their own uniquely Filipino. In their veins run the rich Christian values of Europe, the pragmatic and democratic values of America, and the spiritual values of Asia. The seven distinct elements in Filipino culture are: values, basic personality, basic social unit, politics, economics, technology and ecology. Each of these aspects of the Filipino culture has a body of ideas called â€Å"content† which gives form and meaning to each aspect. This form and meaning are expressed through â€Å"structures† or institutions which the Philippine society creates for the orderly regulation of behavior in established ways. Filipino cultural values are widely held beliefs which make some activities, relationships, goals and feelings important to the Filipino people’s identity. When these Filipino values coalesce and mesh in a mutually supportive system, it is called â€Å"Filipino value system. † The content of the Filipino values are the Filipino myths and religion while the structures are the Filipino oral and written traditions, churches, acred places, temples and mosques. The Filipinos internalize these values of their culture and thus create for themselves a â€Å"world of meanings. † The Filipino basic personality is determined by the Filipino culture because of the selection of those congruent types that are congruent with the culture. The content of the Filipino basic personality is made up of Filipino beliefs and knowledge while the structure is formed by the Filipino initiation and various rituals and formal and informal education. The Filipino basic social unit is the family which contributes to and maintains the Filipino values. The content of the Filipino social unit is the family, groups and community life while the structure is the lineage, marriage descent, neighborhood, peer group and villages. The Filipino politics are the Filipino ideas and structures related to the distribution and channeling of power within the Philippine society for its well-being, order and regulation. The content of politics is the Filipino traditional power units and democracy while the structures are the law, parliament, councils, elders and chiefs. structures which it creates for provision of food, clothing and shelter for its members. The content of Philippine economics is the production by private enterprises while its structure is capitalism and socialism. Filipino technology includes all that the Filipinos have invented to make their life easier, less arduous, and shifted from the brink of mere survival thus changing their way of life and giving them more control of their physical environment. Its contents are communication and health while its structure is composed of the various media, professional organizations, medicine, hospitals and laboratories. Filipino ecology is the relation of the Filipino to the ecosystem such as temperature, ype of soil, amount of moisture, types of crops that can be grown or types of animals present in the Philippines and other environmental features. The content of Filipino ecology is the identification of the Filipino with nature and its structure including hunting, fishing, nature worship and irrigation. Cultural Contrast: The Filipino, compared with Westerners, prefers a â€Å"structured† way of life rather than one in which he can be assertive of his own individuality. Thus, a Westerner will find the Filipino less autonomous and more dependent. This is because of the social oncept of the Filipino self-esteem. His concept of self is identified with his family. Right from childhood he is made to believe that he belongs to the family. Since childhood a Filipino is encouraged to tell all of his thoughts to his parents and submit to his parents’ direction, counsel and advice. He is admonished to be good because any disgrace that he commits is a disgrace to the family. In times of misfortune he is assured of his familys support, sympathy and love. By western standards, the Filipino parents can be considered overprotective and sometimes intrusive. However, if one understands this seemingly unreasonable control in the context of the Philippine culture wherein exists the belief in the primacy of the extended family over that of the individual and that the only source of emotional, economic, and moral support is the family, one will be more tolerant and respectful of such actuation. The Filipino Family and Kinship: The basic units of the Philippine social organization are the elementary family which includes the mother, father and children, and the bilateral extended family which embraces all relatives of the father and the mother. Of special importance is the sibling group, the unit formed by brothers and sisters. There are no clans or similar unilateral kinship groups in the Philippines. The elementary family and the sibling group form the primary bases of corporate action. influence of kinship, which centers on the family, is far-reaching. The persuasive influence of the family upon all segments of Philippine social organization can be illustrated in many ways. Religious responsibility, for example, is familial rather than church-centered. Each home has a family shrine. The influence of the family upon conomic and entrepreneurial business activities is also great. The so-called â€Å"corporations† found in urban areas are generally family holdings. The prevailing family structure emphasizes loyalty and support of the family, not of any higher level of social organization. The Filipino family is the nuclear unit around which social activities are organized – it is the basic unit of corporate action. The interests of the individual in Philippine society are secondary to those of the family. Ethical and Normative Behavior of Filipinos: Ethics bases itself on what is human. Not everything is universal in human nature. As Clyde Kluckholm and Henry A, Murray say â€Å"Every man is in certain respects (a) like all other men; (b) like some other men; (c) like no other man. It is within the context of (b) that ethical and normative behavior of people in the Philippines has its distinctive characteristics. The Filipino cultural orientation is supported by shared values which function as the basis of shared behavior common to most Filipinos. Values have reference to standards people use for evaluating what is right or wrong, good or evil. Values are elated to norms which are rules of conduct specific to given social situations. The Filipinos have two set s of paradoxical traits and patterns of relationship that are imbued by his culture. The first set is the highly structured and authoritarian familial set-up where roles are prescribed especially for younger members of the family. This is characterized by autocratic leadership of the elder-members, submitting one’s self to the decision of the family elders, and almost one-way communication in the pecking order. The second set of social relationship that the Filipino has, which ronically exists side by side with the highly structured set-up, is the strong communitarian practice called â€Å"Bayanihan† which literally means â€Å"being a hero. This practice ignores social ranking, structures, leadership roles and authority relationships. The roles in the structured set-up mentioned earlier cease to exist. Surprisingly, the Filipino is at home with both cultural practices in his social life. He shifts from one setting to another with unbelievable ease and grace. In the first set up, there is no way that a child can lead the elders in any form of decision- making. In the Bayanihan set-up, however, if a child proves that he has the right qualification needed for the task, he may lead the elders, not excluding his father and elder brother. There are three main imperatives that underlie Filipino value orientation: relational imperatives (actual person to person encounters), emotional imperatives (emotionally perceived and that the most powerful moral imperative in Filipino culture is â€Å"utang na 100b† or debt of gratitude/loyalty or commitment). Unlike in other Asian countries, women in the Philippines occupy a high status. Equality with men is a birthright of the Filipino women. Unlike her Western sisters, they didn’t have to march the streets to be heard. Women are highly respected in the Philippines. They may walk alone on the streets. They can also drive alone. Filipinos are fond of giving and attending parties. Any event can be an excuse for having a small or big party – the baptism of an infant, a birthday, a daughter’s debut, a wedding, or an engagement. Even a promotion in a Job, passing a government exam, getting one’s first paycheck or recovery from illness is enough reason to give a party.

Thursday, November 7, 2019

The Business Proposal Global Hotel Tourism Essays

The Business Proposal Global Hotel Tourism Essays The Business Proposal Global Hotel Tourism Essay The Business Proposal Global Hotel Tourism Essay This concern undertaking recommends the building of a Swimming Pool for Global Hotel plc Lagos, Nigeria. This swimming pool when built will assist the company to non merely bring forth an one-year gross N3,480,000 but will assist the administration to retain its present clients and besides increase the Numberss of suites booked from 20 to about 30 suites per twenty-four hours. The addition in suites is expected to increase on a monthly footing over the following old ages Apart from the benefits of extra income, addition in client s backing and the rise in suites booked, the building of this swimming pool will besides assist to heighten the hotels evaluation from a 4- Star to a 5-Star hotel which could be used as a footing for increased criterions and monetary value to clients. The mark clients of this concern venture are both the present and the possible clients of the hotel. They are normally the middle-class people in and around Lagos State. The undertaking is estimated to be N2, 000,000 and will be constructed in two months. On the other manus, this undertaking could bring forth a net income of N1, 480,000 in one twelvemonth. Since the concern assessment method used by the company is the Payback Period ( PBP ) , it will take the company 1 twelvemonth to reimburse its initial investing capital. Alternate concern chance The concern proposal considers the building of assorted forms and sizes of the Swimming Pool and its associated cost and benefit. The forms are Square-shaped N2, 800,000, Egg-shaped ( N2, 000,000 ) , Circular-shaped ( N3, 000,000 ) and the Rectangular-shaped ( N1, 800,000 ) . After a proper consideration, The Egg-shaped pool is proposed because it is more stylish and will set the company in a competitory border over its challengers. This is because all its rivals have either the square or rectangular-shaped pool which is no longer stylish. 1.2. LITERATURE REVIEW Harmonizing to the World Tourism Organisation ( WTO ) , Tourism is one of the top five export classs for every bit many as 83 per cent of states and is the chief beginning of foreign exchange net incomes for at least 38 per cent of states. Tax grosss from touristry are both direct and indirect. Direct revenue enhancement grosss are generated from the incomes earned by concerns and workers. Indirect revenue enhancements are responsibilities levied on goods and services purchased by tourers. The World Travel and Tourism Council estimates that revenue enhancement parts related to tourism global were over $ 800 billion in 2007. Tourism is a monopolistically competitory industry. It has many comparatively little endeavors bring forthing somewhat differentiated merchandises and services. Barriers to entry and issue are comparatively low. Harmonizing to Prof. Ajaola ( 2008, P.6 ) , the hotel and touristry industry in Nigeria still remained comparatively untapped . This means that there is a immense market in this industry. The hotel industry provides enormous chance for comparatively little concerns to boom and is a taking generator of occupations. The hotel adjustment sector entirely provided around 18.3 million occupations world-wide in 2005, harmonizing to the United Nations Environmental Programme ( UNEP ) . In an progressively competitory industry it is indispensable to bring forth new and advanced thoughts to distinguish a merchandise from others of the same nature ( Taylor, 2009 ) . Hotels can remain or leap in front of their rivals, without needfully incurring great disbursal, but by taking originative advantage of every chance and if Global hotels most win it must be at the head of invention. The building of this swimming pool is necessitated by the demand by the company to remain in front of invention and to make value service and experience to their legion clients from all plants of life. 1.3. Market ANAYSIS Lagos is Nigeria s most thickly settled province with stopping point to 18 million people ( National Population Commission, Nigeria ( 2009, P.12 ) . As a major transit hub with an international and local airdrome, Lagos is unambiguously placed to profit from tourer reachings into Nigeria. The presence of sea ports and major international route gateways of course place Lagos at an advantage for being the first point of call for approximately 68 % reachings into Nigeria ( the functionary web site of the Lagos State Government, Nigeria ) . Although Lagos province is the smallest province in Nigeria, with an country of 356,861 hectares of which 75,755 hectares are wetlands, yet it has the highest population, which is over five per cent of the national estimation ( Tradeinvestnigeria, 2007: P.2 ) . A The province has a population of 17 million out of a national estimation of 150 million. The UN estimates that at its present growing rate, Lagos province will be 3rd largest mega metropolis in the universe by Y2015 after Tokyo in Japan and Bombay in India. A Of this population, Metropolitan Lagos, an country covering 37 % of the land country of Lagos State is place to over 85 % of the State population. ( Lagos State Population Commission ) A The rate of population growing is about 600,000 per annum with a population denseness of about 4,193 individuals per sq. kilometer. In the built-up countries of Metropolitan Lagos, the mean denseness is over 20,000 individuals per square kilometer. Current demographic tendency analysis revealed that the State population growing rate of 8 % has resulted in its capturing of 36.8 % of Nigeria s urban population. World Bank, 1996 ) estimation at 49.8 million people of the state s over 140 million population. The deduction is that whereas state population growing is 4/5 % and planetary 2 % , Lagos population is turning 10 times faster than New York and Los Angeles with sedate deduction for urban sustainability.A A The gross estimation from the hotel industry by the Lagos State Government rose from about 78m Naira in 2007 to 150m Naira in 2010 ( Adetola, 2010 ) . The population backed by the inflow of people from all over the universe to this great metropolis means that there is a immense market in this industry. Besides, with the cheery nature of the metropolis and the tourer Centre like National Art Theatre Iganmu, Lagos Central Mosque, Slave Port Badagry, Glover Memorial Hall, First Storey Building in Nigeria, Slave Jetty Badagry, Early Missionary Cemetary, Canon Gun, Instrument of Slave Abolition A ; War, Slave Market Badagry, Christ Cathedral CMS, Tafawa Balewa Square ( Alade, Places to see in Lagos, 2010, p.13 ) , the building of this Pool will be a feasible and profitable thought. 1.4. Undertaking BENEFIT This undertaking when approved and executed will convey the undermentioned benefits to the company. 1. This undertaking will assist to hike the company s image among its clients and rivals and will decidedly take to increased gross revenues and net income. 2. This undertaking will assist the company to use the room s capacity from 20rooms to 40rooms which is about a 100 per centum addition 3. It will bring forth income from both the swimming pool and besides from the backing that it will pull to the suites. 4. It will besides cut down the cost of operation of the hotel as the fixed cost will be spread across to the swimming pool. Fixed cost like the cost of running the works and others. 5. It will guarantee that staffs are to the full utilised because the swimming pool will cut down the sum of idle clip. This once more can be seen from the fact that the workers like the room cleaners, laundry staffs and hotel attenders frequently stay idle after go toing to a limited figure of clients. This venture will therefore guarantee that the hotels workers are to the full engaged. 2.1. Undertaking RESOURCES Undertaking cost The undertaking s cost is as follows COST ITEM COST ( N ) Construction cost- 1, 300,000 Maintenance- 210, 000 ( 17,500/month ) Wages 432, 000 ( 3 workers/144,000 per one-year ) Gross saless advert 30,000 ( 3 Calendar months ) Other cost 28,000 Entire 2,000,000 Depreciation- 12 % per one-year Undertaking gross Gross point Revenue ( N ) Swiming Pool 1,620,000 ( 135000/month ) @ 15 customers/day Drinks: Liquors 288,000 ( 300 bottle/month @ ( N ) 80 ) Mineral 72,000 ( 150 bottles/month @ ( N ) 40 ) Suites 1,500,000 ( 600 customers/month @ 5000 ) Entire Revenue 3,480,000 Estimated net income = N1, 480,000 Fiscal analysis Since the company uses the Payback Period in measuring its undertakings, below is an analysis of the viability of this undertaking. It is expected that gross will increase yearly by 50 % . Year Revenue ( N ( 1000000s ) Cost N ( 1000000s ) PBP 1 3,480 2,000 1 year 2 5,220 2,400 3 7,830 2,880 Beginning of finance and other resources Finance Harmonizing to Brigham ( 2005 ) , Finance is the lifeblood and nervus Centre of a concern, merely as circulation of blood is indispensable in the human organic structure for keeping life ; finance is a really indispensable to smooth running of the concern. It has been justly termed as cosmopolitan lubricator that keeps the endeavor moral force. No concern, whether large, medium or little can be started without an equal sum of finance. Although there are different beginnings of finance available to the company e.g. bank loan, net income, divestment, creditors etc, this undertaking will be financed with the companies retained net incomes and will assist cut down the load of holding to pay involvement if the company decides to finance the undertaking with bank loan of approximately 20 % one-year involvement or other beginnings that have strings attached to them. Forces A good figure of concerns fail non because of deficiency of fundss but because they fail to prosecute the right workers ( Walker, 1980 ) . The success or failure of any administration is mostly determined by the quality of its work force. The direct and indirect cost of bad enlisting is serious. A individual placed in an unsuitable work is an unsuitable work is either unable to make the needed criterion of public presentation or is working under psychological strain. The building of the pool will intend that three ( 3 ) extra staffs will be engaged by Global Hotels and because there are limited Numberss of staffs in the company to enroll from internally, the workers will be recruited externally. The vacancies will be posted on the company s web site and other occupation sites which are normally free and will give the same consequence as paid advert. After the advert has be made and the right applier has been chosen, the other facet will be to prosecute the workers but they can non be engaged if they are non adequately trained. Training demands will be identified and the hotel director will guarantee that the right preparation plan is designed for the new workers to be trained. Although there are different developing techniques like talks, coaching, instance survey method simulation etc, the company will utilize the initiation as a agency of developing the chosen workers because they do non necessitate a specialized preparation that will affect much of the company s resources. Construction Company The company that will be selected will be able to run into the company s specification and deadline because incorrect design and the extension of the deadline will non intend good to the company. 2.2. Selling Scheme A selling scheme is a program that is developed with the end to market a specific thought or merchandise to certain people Kotler, ( 1980 ) . You have to make a great selling scheme in order to be successful with your thought or merchandises. Harmonizing to Porter, ( 1998 ) , there are three generic schemes available to a company-focus, cost leading and a discriminator and because the hotel industry is a monopolist competitory industry and there is a low entry and issue barriers, the propose scheme to Global Hotels will be the merchandise distinction scheme. The ground is that to win a big sum of clients in such an industry, a company will necessitate to merchandise different but similar merchandises and services to derive a immense market. The ground for taking the elliptic swimming pool is to pull client who normally are really witting of new and modern merchandises. Since the best form of the merchandise has been identified and the discriminator in usage, the following measure will be to make consciousness to the clients of the company s advanced merchandise. Although there are different options available for the company to make its possible clients, the best pick will be to utilize the telecasting medium. The ground for this pick is because of the fact that the mark clients are concern and extremely placed persons in the society who loves listening to the intelligence. The paid advertizement will be done at 7am and autopsy for three months. 2.3. Undertaking ASSUMPTIONS It is assumed that the addition in the Lagos State Government s gross projection means that there will be increased activity in the touristry industry for the coming twelvemonth thereby taking to an addition in clients to the company. It is besides assumed that of the mean client of 20 per twenty-four hours, at least 10 will act upon their friends or co-worker to sponsor Global Hotels Ltd every month. 2.4. Undertaking DESCRIPTION This undertaking which is the building of a Swimming Pool will be carried out by either of these companies whose proposals will be considered and one eventually chosen. The Hotel director shall oversee on a day-to-day footing the advancement of the undertaking. The Pool will be manned by one Staff who must be really good at swimming and will be made to remain by the side of the pool to supervise clients and deliverance any client who wants to submerge. Two Pool Attendant staffs will be employed to function clients need at the pool. These Three staffs shall besides be responsible for the general care of the pool. 3.1. Undertaking IMPLIMENTATION Plan Below is a table demoing the undertaking execution program for the building of the swimming pool by Global Hotels. The event day of the months, the event itself every bit good as the event account will be used to explicate the different events. No. Events day of the month Event Event Explanation 1 03-04-10 Construction Proposals The undertaking proposals will be sent to a figure of building companies. The ground for this is to choose from the list of interested companies the company that will be able to transport out the building of the swimming pool in the most cost effectual manner and meets with Global Hotels undertaking specification. Besides, the proposals will be considered based on the company that will finish the undertaking in the specified clip frame which is in two moths 2 30-04-10 Company chosen At this phase, among the list of companies that has shown involvement will be evaluated based on their path record. Then chosen company will be notified and asked to get down work. 3 14-05-10 Initial Project start-up capital provided Immediately after the right company has been chosen, initial mobilization fund of 30 % will be paid to the building company. This is to enable the company start work directly off. 4 28-05-10 Beginning of building After the mobilisation finance has been provided to the company, the following event will be to let the company two hebdomads to mobilise and convey in the necessary equipment and stuffs needed to make the occupation. This would hold been done before this day of the month and the occupation is expected to get down on this day of the month. 5 28-05-10 Undertaking monitoring and control To guarantee that the undertaking meets with the specification and is under agenda, the hotel director will be instructed to transport out a day-to-day supervision/ appraisal of the undertaking s advancement and study to the undertaking applied scientist to do necessary amendments in instance of divergences. 6 28-06-10 Placement of enlisting advert Since the undertaking is expected to complete by 6, June there is demand to get down pulling the right quality of staffs that will be needed to adult male both the swimming pool and to function as service staffs ( servers ) . 7 30-07-10 Appraisal and Concluding payments made-project completion The following phase will be the concluding appraisal of the undertaking after its completion and payments to the building company. This payment will merely be made after the undertaking has been weigh up and fund to hold met the agreed specification and design. 8 02-08-10 Invitation and choice of workers At this phase the right pool of appliers will be invited for interview and the right campaigner selected for the occupation. And since this is a new country of concern to the company, experience custodies will merely be engaged particularly the pool attendant staff who must be a good swimmer and savior. The right campaigner will be notified instantly and asked to get down work the undermentioned hebdomad. 9 09-08-10 Beginning of operation Immediately after the undertaking is completed and the right staffs selected, the following logical thing to make will be to get down operation by the official gap of the swimming pool to the public-customers. 10 09-08-10 Advert arrangement To guarantee that possible clients are cognizant of the company s new merchandise and to pull would-customers advert will instantly fellow and will be done utilizing the television-news hours as the right medium to make the mark market. 11 09-09-10 Undertaking rating The first month after the completion of the undertaking is a good clip to get down measuring the success of the venture. The undertaking will be evaluated to cognize if it has lead to an addition in room demand, client s sentiment on the new merchandise, and the entire profitableness of the undertaking utilizing the expected income as a footing for measuring the undertaking s success. 3.2. Undertaking Monitoring AND EVALUATION OF SUCCESS Although there are assorted techniques for monitoring and commanding a undertakings success, the earned value Analysis will be used to supervise the advancement of this venture from the beginning of the undertaking to the terminal. Besides the gross from the venture will be monitored to measure the undertaking s profitableness whether or non it meets with the company s forecasted net income. The Hotel Manager will besides supervise the cost of care of the pool every bit good the public presentation of the freshly employed workers to guarantee that the profitableness and standard aims are non compromised. Since an addition in cost of care and a lessening from gross will be unacceptable, the director will supervise the cost and guarantee that it does non travel beyond the estimated value. 4.1. Decision

Monday, November 4, 2019

Marketing Products Essay Example | Topics and Well Written Essays - 1000 words

Marketing Products - Essay Example The company will produce bags that will be different from other bags mostly sold in the market. It will add a fashion touch to it in order to give it a trendy look. The sponginess of the bag will add up to it and will strive to provide the consumer with a unique experience. And the fun element in this particular product would be its variance in colors. The consumers will get the opportunity to choose from a wide range of colors. Also, the product will be manufactured by the usage of the topnotch and high quality materials. All these combinations collectively will provide a low weight to the bag that can prove to be the USP (Unique Selling Point) of the product and will primarily meet the needs of the fast moving consumers (Baker, 2009). 2. Discussion of the Service Component of the Product and Its Role in Enhancing the Product The best part of the product would be its after-sales services. The company will provide 1 full year warranty to these bags. And the most important factors tha t could facilitate in maximum number of sales of this product would be: It will provide free repairs and maintenance of the bags for a full year. For adding up to the customization factor, the company is also planning to provide free repair services in the selected customer’s place. ... The company is hoping that it would get a positive leap as it is already recognized in the US and considered as a well known brand. The company is also planning to add more service features to the bags but for that the company will have to increase the price of the bags. So, in the initial stage, the company will provide the customers with the above mentioned service features and will sell the product at a nominal price for the sole purpose of attracting maximum number of customers (Baker, 2009). 3. The Product Expansion to a Product Line, and the Depth and Breadth of the Line For expanding the bags to a product line, the manufacturing and sales processes of these bags need to be expanded too. Also, the company will only be able to expand the product line of these bags when it will be liked by customers. The company can only expand its products when the sales volume and demand for the bags reveals the increasing trend. The expansion will be made depending upon the various processes t hat the company is going to follow. It can be clearly assumed that the product can become highly consumable as the company is well known and very fashionable. If the product introduced generates radical demand then the company can also introduce variance in the size and capacity of the bags. This way it will enable the company to cater to other sections of the society as well. The company will be able to gain the upper hand over its competitors as well. The depth and breadth of the product can also increase to a very large extent if the company can maintain the value and availability of its products. The company can also go for extending the features of the bags by way of collecting feedback from the customers. It can make necessary modifications

Saturday, November 2, 2019

Annotated Bibliography for Writing Strategies Example | Topics and Well Written Essays - 750 words

For Writing Strategies - Annotated Bibliography Example They write to pass a significant message to both the writer and the reader. Several books and articles have been written that talk about how to write well I certain and different fields. In this book, the author defines the act of learning as a craft in which an individual will need tools for the process. He also says that learning does not require rules; hence, a learner should have freedom of choosing any suitable method in getting information. From Clarks’ point of view, he has the tools that will help any writer to become fluent and effective in his writing. Freeman advises the society to concentrate on children natural writing mode by studying them lively, and gracefully to improve their skills of learning. Tutors should put effort in teaching children good techniques for apt learning process. Teaching children from an early age about reading and writing in different areas helps children understand the real meaning of writing. Buckner, the author of the book advises writers to learn ways of building structural foundation that will improve skills in writing. Moreover, the structure he is referring is the genre that requires a person to comprehend the elements of various writers for comparison. This book has various methods on how to become a successful writer in different fields, and tips in this book are mostly for those who are upcoming writers. Since they do not have tips and strategies for successful writing, the book has offered a list of strategic tips for them to move from struggling writers to successful ones. In this book, there are tips which talk about writing in certain professionals, and in particular those involved in the field of medicine. Health professionals also need to have reading and writing techniques that will help them have a more advanced look and writing style. Social study is a field that is taught in different institutions and seeing that social a study is an important subject and must be taken into